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Database Aesthetics and Post-Branding in Contemporary Design
[1] What is the relevance of database aesthetics in contemporary design?

In the dynamic intersection of media theory and contemporary design, the juxtaposition of Lev Manovich's seminal theories on databases and narratives with the evolving discourse on post-branding offers a compelling lens through which to explore the transformative landscape of creative expression. Manovich's ideas on database aesthetics provide a foundation for understanding the fluid and non-linear nature of media instances, while the theories of post-branding challenge conventional notions of branding and communication.

This second part of the text delves into the synergies between two conceptual frameworks, examining how designers can creatively utilize database-driven narratives to redefine branding strategies. Through analyses and highly specific examples, I will explore works that exemplify the innovative application of these theories, demonstrating how they facilitate dynamic, participatory, and personalized experiences in design, reshaping the way we conceive and engage with visual narratives in the post-branding era.