TABLE OF CONTENTS

NARRATOR’S PROLOGUE

ABSTRACT

THESIS STRUCTURE

1      I, AS A SELFLESS HUMAN

To what extent can one express
the subjectivity objectively?

1.1    SELFISHNESS

1.2   LIVING STATUE

1.3   MANIFESTO

1.4   3D CATHARSIS OF SELF

1.5   < >

1.6   FIRST TIME

1.7   I AM NOT

1.8   HALF–FEMALE, HALF–ANIMAL

2      WE ARE NEVER ALONE
WITH OUR SELF

Hi Jung, how did I meet your Pleroma?

2.1    ONE

2.2   ARISTOTELIAN GRADATION
OF SOUL

2.3   WHOLENESS

2.4   JUNG’S MODEL
OF PSYCHE

2.5   SIGNIFICANCES

2.6   PLEROMA

2.7   PATH OF PLEROMA

3      EGO-DEATH

How have the Selfless literary practices been changing the cognition of human essence?

3.1    PRINCIPLES

3.2   ACCEPTANCE

3.3   AUTOMATIZATION

3.4   TOGETHER

4      NARCISSISM
AND SOCIAL MEDIA

In what way does online
voyeurism change the perception
of our Selves?

4.1    PSYCHE BEFORE
MULTI–MEDIA TIMES

4.2   BETWEEN THE OUTER
AND PERSONA GENERATES
ONLINE REALM

4.3   NARRATION OF ONLINE SELF PERMEATES TO ONE’S PERSONA

4.4   NEXT STORY

4.5   TRANSFORMATION
OF ONLINE SELF

4.6   EFFECT OF MULTI–MEDIA
ON SELF

4.7   ONLINE ACCOMPLISHMENT

4.8   NEW VOYERISM

5      TALKING AS
A COMPULSIVE SIMULATION

What does the acknowledgment
of one’s Animus mean for social communication?

5.1    EMPTINESS

5.2   SOCIETY DOOM

5.3   NOTHINGNESS

6      EXISTENCE
BECOMES DESIGN

Does one even need to seek one’s own distinctive identity?

6.1    PRIVACY

6.2   PRIMITIVE AUTOMATIZATION

7      CREATURE (SELF)–DESIGN

How the state of individual and society depend on each other?

7.1    SELF–CULTIVATION

7.2   SELF SUFFICIENCY

7.3   CONCLUSSION

8      WHAT KIND
OF ANIMAL ARE YOU

What did I find due
to my incapability?

8.1    CIRCLE OF MY ANIMUS(ES)

8.2   ENCOUNTER

8.3   PATHS OF MY ANIMUS(ES)

BIBLIOGRAHY

UNDESIGNING THE SELF

Bachelor thesis written within my studies at the Graphic Design department of the Royal Academy of Art, The Hague alias KABK.

Written & design by:

Tereza Nováková in 2020/2021

Use typeface:

Gramatika by The Temporary State

Special thanks to:

My supervisor and opponent Dirk Vis, also the design consultants Thomas Buxo and Silvio Lorusso. My friend Mario Galeano for a great correction of my English and content consultation, likewise Dominik Adamec for many discussions and useful recommendations. Milan Nedvěd for his support during my internship at his studio. As well my friends Lucie Krotilová and Cyril Filcík for their support during my experiments.