“No, you need to be in it too!”
“But I don’t really want to be in the selfie…”
“Why not? What is wrong with a selfie?”
“I… I don’t really know, it just feels stupid, I guess…”
I ended up still being in the selfie. It was a nice enough picture, which I’ve probably already deleted, I don’t even know anymore. The conversation though never left my mind. What is it about selfies that makes me not want to take one while we are living in a selfie obsessed society. Is it the act that makes me uncomfortable? It is the way selfies are seen in our contemporary society? Am I afraid to be called narcissistic? What is a selfie in the first place?
What is a selfie?
Selfies are, according to The Oxford Dictionary,“A photograph that one has taken of oneself, typically with a smartphone or webcam and uploaded to a social media website.”1 This description sums up the three key activities that are essential for the selfie, taking a photograph of oneself, using a camera on a smartphone and sharing this image on different social media platforms. Editors of The Oxford Dictionary revealed that the word selfie in the English language has increased by 17,000% since 2012. Selfies are however not just photographs of oneself, it is also about sharing this, for others to see it. It’s an invitation to others to like or dislike what you have made and to participate in a visual conversation.2 There are many different platforms where these photos can be shown, for example: Snapchat, Instagram, Facebook etc. On Instagram there are, while writing this, 370,471,907 photos with the hashtag selfie and 376,166,375 photos using the hashtag me. In 2016 Google released data saying that 24 billion selfies were uploaded in the past few years, and that is just Google Photos, not counting pictures shared on other social media sites. It would take a person 424 years to swipe through that many photos.3 Psychoanalyst Elsa Godart estimated that young adults will probably take around 25,700 selfies in their lifetime!4All selfies are taken from a close distance, they are nearly always taken from within an arm’s length of the subject. The cropping and composition of selfies is what defines a selfie. Selfies are almost never accidental, they are usually casual, improvised and fast, yet always staged. Selfies presume a sense of authenticity, even though they are spontaneous staged performances: an act. The person taking a selfie can shape its own image, it’s in full control of the image. You are able to create yourself the way you want others to see you. As Susan Sontag said: “photography is power”. She continues: “To photograph is to appropriate the thing photographed. It means putting oneself into a certain relation to the world that feels like knowledge – and therefore, like power”.5 Sontag also states that there is an aggression implicit in every use of the camera. Selfies have not only changed the way we look at ourselves, they also changed other aspects like social interaction, body language, self-awareness, privacy and public behaviour.
New/old?
Selfies are often seen as something new, something from these times, but is it? Are selfies something new? The word selfie is rather new. Evidence on the Oxford English Corpus shows the earliest usage of the word selfie in 2002.
What about the act itself? Think about self-portraits for instance. People have been producing them for centuries, with the medium and publication format changing. Although self-portraits have been made since the earliest times, it is not until the Early Renaissance in the mid-15th century that artists can be frequently identified depicting themselves as either the main subject, or as important characters in their work.

By the end of this decade, Google expects 5 billion people will be using the internet. This is not just another form of mass media. It is the first universal medium. One of the most notable uses of the global network is to create, send and view images of all kinds, from photographs to video, comics, art and animation. The numbers are overwhelming: one hundred hours of YouTube video are uploaded every minute! Every two minutes, Americans alone take more photographs than were made in the entire nineteenth century. In 1930, one billion photographs were being taken every year worldwide. By 2012, we were taking 380 billion photographs a year. Like it or not, the emerging global society is visual. All these photographs and videos are our way of expressing ourselves and understanding the world around us. We feel compelled to make images and share them with others, as a key part of our effort to understand the changing world around us and our place within it.7
Narcissism


He fell in love for the first time in his life, not realising it was merely a reflection of his own image. But when he reached down to caress the beautiful youth in the pool, the object of his love broke away. Unable to leave the beauty of his own reflection. He stared at his own reflection until he died. Narcissus’ name lives on as the flower into which he was transformed and as a synonym for those obsessed with their own appearance.
McLuhan suggests that Narcissus did not fall in love with himself but instead he was in love with the extension of himself, just like we are in love with our extension of ourselves on our phones. Numb to his image, he was unable to recognize the reflection as his own. McLuhan proposes through this extension, humans become a closed system, so numb that they can’t even recognise themselves on for instance social media platforms. It is this misrecognition that allows people to be attracted to themselves and want to catch and view their image repeatedly. We are unaware that we are looking at ourselves because we become numb to our self-portraits and produce many different versions of ourselves. McLuhan continues, that the act of viewing your own image, generates a feeling of numbness because it provides a sort of relief from stress or any personal anxiety. It is through the self-application or offload that we get a break from reality and thus the satisfaction is derived from capturing and viewing selfies, not within ourselves.10 “To behold or use any extension of ourselves in technological form is necessarily to embrace it… It is continuous embrace of our own technology in daily use that puts us in the Narcissus role of subliminal awareness and numbness in relation to these images of ourselves.”11 The narcissistic element lies around the fact that it is an obsession with the physical or emotional extension of ourselves. The extended versions of ourselves that we create become live models of self-reflection. Although Narcissus spent his life looking at himself, he never released or shared a copy of his image. His image only existed there at that particular moment. The reflection in the water has its limitations, he paid a price for feeling artificially limitless. Since Instagram is almost always with us, we have more opportunities than Narcissus had to become fascinated by our image.
Society tends to view upon narcissism as a bad habit or psychological disorder with a negative effect. But narcissism isn’t always bad. It also has a useful side. Psychoanalyst Elsa Godart says the following about it: “It’s necessary when we’re infants who, after all, start out life mesmerised by our own image in the mirror. Small children are literally their own love interest: they find jubilation in pictures of themselves.”12 This makes me wonder, what about when we grow up, what about the adults that are still drawn to any reflective surface? Are humans never growing out of this children’s state of mind?
Being aware of the self is not as normal as it may seem. A very few other animals, mostly other primates, are able to pass the so called:

Never have we been able to see ourselves as much as we do today. Every single day we are confronted with our self-image First mirrors were a luxury item, fragile and expensive to produce, owned mainly by the wealthy. Now everyone owns at least one mirror. Sometimes I wonder, what would humanity look like if we would not have any mirrors? No reflections of the self. No-one would have such a clear idea of what they look like. Before the invention of the mirror people thought of themselves as a part of a community. Their identity was tied up with the people they knew and the place they lived in. Individuality was not a priority for them, and therefore vanity was not an issue. As mirrors became available to the average person, society shifted. People no longer saw themselves in bird's eye view. The act of a person seeing the self in a mirror, as the centre of attention encouraged him to think of himself in a different way, as a unique person. Individuality as we see it today did not exist back then. Glass mirrors brought such a shift in society, I start to wonder how society will shift now that we have the ability to share our selfies and inner thoughts with everyone online many times every day?
The surroundings
Selfies don’t only illustrate an expression of the self, they are also characterized by the relationship of the self-photographer to the space around them. The surroundings can tell a lot about a person.



Filters, the perfect you?
Mirrors allowed us to see our own reflection, but not to record it. Cameras allowed us to record our own image, but until the front-facing camera they did not allow use to see our face as we pressed the shutter. The front-facing camera is different from other reflective surfaces but has become our new, improved mobile mirrors. Manufactures keep improving the quality of the front-facing camera, for example by adding a flash option, to fulfil our desire to take a photo of our best self and share these photos.


Ever since the first camera was invented, photo manipulation was too. Even self-portraits are manipulated by the painter’s view and interpretation.


Unfiltered selfies can also be too revealing and raw, too honest. With a filter, most people hide things they don’t like about themselves, their imperfections. All we want others to see is our most perfect version. We could say that Instagram isn’t about reality, it’s about a well-crafted fantasy. A photo album with all our highlights shows versions of ourselves that you do want to remember and put on display for other people to admire and browse through. That’s why most of the photographs uploaded to Instagram are the most beautiful and entertaining moments of life.
I never liked to be photographed. It showed the part of me I wasn’t happy with and seeing this made me very insecure about myself. I used to airbrush my acne away the moment I learned how to use Photoshop a couple of years ago. I didn’t want people that wouldn’t see me in real life to know I was struggling with acne. I had the tools to create a better version of me, why not use the tool then? But it also made it more difficult for me to meet new people, what if they notice I look very different in real life? I started to become jealous of this perfect digital version of myself. I was constructing this shining beautiful perfect image of myself online, but I could never get anywhere near the “perfection” of this virtual me. Filters are creating a delusion in everyday life. Photo manipulation is now very much a formality. For some reason, they make people feel more confident with their appearance and their body image. Filtered pictures make them feel more powerful over the way people see them, attractive and unstoppable. Why do we always have to be the most beautiful of them all?



Selfies are not just leading to an increase in plastic surgery, they also have effect on our bodies in a different way. Kim Kardashian is famous for her selfies. She took once 6,000 selfies in a four-day holiday trip to Mexico. That is 1,500 selfies a day!19 Kim Kardashian even published a book called “Selfish’. A coffee table book which features personal selfies, some of which were already shared on social media platforms. She decided to hire a selfie ‘assistant’ after her doctor ordered her to not take any more selfies because she needs to give her wrist a break. Like tennis elbow or golfer’s elbow you now have the selfie elbow.20 Taking too many selfies and keeping your arm raised for a long period of times will affect the upper limb, elbow and shoulder. Repeating the same action eventually makes the elbow muscles swell and puts pressure on the bone, leading to inflammation and pain.
We are hurting our bodies because we are so vain. In the story,

Danger behind the photo
There is even more to the photo editing apps than we might have thought, the apps do much more than just providing a nice filter to make you look more ‘beautiful’. Many security experts are warning that the use of the free app Meitu comes with a large trade-off. The app harvests your personal data and spies on their users this includes users’ IMEIs, phone numbers, messages and GPS coordinates.22 Another popular Chinese photo editing app Pitu showed similar problems regarding privacy. The app can record audio, access your location, access your phone details and it can even read your phone’s logs which may contain private information.




Why we should have listened, probably…
In many religions, vanity, is considered a form of self-idolatry in which one likens oneself to the greatness of God for the sake of one’s own image. In Christian teachings, vanity is an example of pride, the most serious of the seven deadly sins. It is identified as dangerously corrupt selfishness, the putting of one’s own desires, urges, wants and whims before the welfare of other people. In even more destructive cases, it is irrationally believing that one is essentially and necessarily better, superior, or more important than others, failing to acknowledge the accomplishments of others, as excessive admiration of the personal image of the self. It has deemed the devil’s most prominent trait.More and more people are dying while taking a selfie. Obsessive selfie taking is even claimed to be a mental illness related to borderline and other psychiatric disorders which can cause death at worst. A 2018 study of news reports showed that between October 2011 to November 2017, 137 incidents were reported and 259 people died while taking a selfie globally. The study said that more than 72% of the deaths were men, and drowning is the most common cause of death.25 Other reasons for death include falling from big heights, animal attack, traffic accidents and even the accidental firing of weapons. The people taking a selfie are so focussed on their screen that they easily forget about their surroundings. A new word, the killfie, was introduced to refer to the new term. The researchers also suggest “no selfie zones” should be introduced across high risk tourist areas, for instance at mountain peaks and tall buildings. The Mumbai police have identified 16 dangerous selfie spots across the Indian city as no selfie zones.
Conclusion
After my Instagram and Facebook feed consisted more and more selfies of people I followed, I decided to unfollow them. Why should I be looking at their faces every day? I know what people look like. I’m not interested in their face, I’m more interested in what they are doing. A short conversation with a friend about selfies a couple of years ago never left my mind. Why was it that it made me feel so uncomfortable to take a selfie? Many people take them, the average person is expected to take around 25,700 selfies in a lifetime. I probably won’t be able to reach that number any time soon. I never liked being photographed, the person I saw was not the person I wanted to look like.A selfie is recognizable for the cropping and composition, they are often taken from a close distance, within arm’s length of the subject. A selfie consists of three main elements, taking a photograph of oneself, using a camera or a smartphone to take the photo and sharing this image on social media platforms. Whether a selfie is something new or old is debatable. I see it as an old form which transformed from to something new which is now accessible for the mass instead of a few elite. The genre isn’t dominated by artists, but by amateurs. This makes it also the first global universal visual medium. Capturing images and producing video material has become something everyone is exploring. A thousand selfies are posted to Instagram every 10 seconds!26 This accessibility also had to do with the growth of technology, it is adapting, providing us with better tools to present our self-image. With invention of the front facing camera the selfie became easier to make. With the growth of internet accessibility on the phone it became easier to share these images with others.
Selfies are often seen as something narcissistic and selfish but it can also be seen as a way of expression, experimentation and exploration. We have the tools to create a better version of ourselves. “Look at me!” does not always have to be the message. And the applied filters are not always used to make someone look more beautiful. Lately you see more and more people showing the other side. The hashtag #nofilter is used more often. It is used when the user displays selfies without using a digital filter, the viewer must know no filter was used to make the image more beautiful. It gives the indication that what you are seeing is exactly what they were seeing, the image presents authenticity.
Many old stories have tried to warn us about the dangers of narcissism and vanity but we seem to not want to hear about it anymore. The ease of using your front camera and capture the perfect angle of your face as you move your phone around with your hand is just too tempting for many. So tempting, that for some selfie-takers, the selfie becomes their main focus. With sometimes death as consequence.
While writing this thesis I started to become more aware of myself, reconsidered my prejudices about selfies, I became more open to selfies, I even started to take some selfies myself. And I have to say, I understand why people take them and mostly share them too. The likes and nice comments you get from people make you feel important in a way. It makes you feel you are valuable to the world around you and you contributed to it. I think taking a selfie every once in a while can be a good thing. You get to know yourself, understand who you are in this world filled with other people. What makes you unique compared to others? You try to give meaning to your existence in the fast world we live in today.
Abstract
Selfies are often seen as something people just do every now and then. I grew up when the selfie started to become more popular and also participated in taking them a couple of years ago. When I grew older I didn’t like being in photographs anymore and I also quit taking selfies. It felt wrong to taker them. One conversation with a friend about selfies never left my thoughts, why is it that I dislike selfies so much? Is it just me not wanting to see a photo of myself, not have this confrontation, or is it more that I don’t want to be associated with selfies and its selfish and narcissistic stigma.Seeing people take selfies looks just wrong. It looks stupid. Watching people taking selfies has always been fascinating to me. For some reason I have always been interested in why people do take selfies, as someone who is not interested in making them. This thesis was the perfect opportunity to look into why it is so interesting to me and what could be the bigger meaning of the selfie. The selfie has got to have more meaning than just a photo of oneself.
First of all I want to find out, where did the selfie come from? Who ‘invented’ the selfie? Why has it become such a big and unavoidable thing in our society today? Self-portraits have been around for a while but what makes a selfie different? Sharing the image has become also an important part of the visual culture.
For research method I have got different approaches. Reading books about image culture when the selfie did not exist yet is one of them. Reflect on these older stories when the selfie did not exist yet and link them to the selfie culture. Also old stories talking about vanity, the self or the mirror can be really interesting. Talk with people about the subject and their experiences. Everyone has taken or knows someone who has taking a selfie before. Also really important is that I talk with people who have different interests and lives. And mainly I want to experience the selfie myself. Experimenting with images while writing the thesis is also really important.
References
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Image sources
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(2) Jan van Eyck. (1433) Portrait of a Man (Self-Portrait?). Oil on oak. 26 x 19 cm.
(3) Artist Unknown. Memento mosaic from excavations in the convent of San Georgia, Via Appia, Rome, Italy.
(4) Michelangelo Merisi da Caravaggio. (1594-1596) Narcissus. The Yorck Project. (2002) 10.000 Meisterwerke der Malerei (DVD-ROM)
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(22) Dolleman, L. (2018) Own photograph.
(23) Dolleman, L. (2018) Own photograph.