KABK Graphic Design Thèses

Theses by Graphic Design 2015-2016

Dear Reader,

Which question do I pose? I always had fascination for the unexpected surprises appearing in the creative process. However, the unconscious mind is a very important part of our mental and biological nature. A design as a visual stimuli must be good cognitively and perceptually to be efective. In that interspace is where it becomes exciting, you start a dialogue with the canvas. You could almost say that it isn't necessary to create new imagery. In that case, it doesn't make you an author when you give the page a color. Additionally, the original authors always should be mentioned. Therefore, digital preservation is, according to transhumanists, more than just a way to save digital knowledge, it is one of the solutions for individuals to extend their lives. The dynamic rhizome network as opposed to the static local individual.

Nowadays, it appears that typography and images need to move in order to become more attractive and obviously medias have to change to keep up to date. By adding a title the work will be given a different meaning. By means of typography specifically, an anonymous and impersonal SPACE becomes a memorable and intimate PLACE. An extraterrestrial might have a completely different percept of space. Anyone with experience in contemporary life, who has internalized icons and logos of modernity can understand it. In this kind of environment the difference between user experience and interpersonal relationship is not that obvious. Since being born, at some point everybody is vulnerable to cognitive deception, hoaxes and misconceptions. This reflects clearly in politics. That's why it is important to expand the general knowledge about the effects of climate change. How do we know which product is actually healthy or whether it's just a marketing trick? Such as, for example, the new way of meat production by means of the in-vitro meat.

A discreet underlying layer that we see here is that especially women are held accountable for their responsibility towards the family. The moment you find something particularly interesting, you can get in a hyper focus. Graphically this is a new way of border demarcation. The borders between the world of gods and the celebrity culture are getting blurred when the celebrities become aware of their own divine status. Because of rapid spreading of images, images can very quickly become a symbol to a larger group of people and their opinions. Therefore, we have to rely on speculation when envisioning its course. This sometimes results in a party. There are several ways to influence that observation.

Therefore, the use of framing is a useful tool for achieving this. The frame becomes the threshold - the liminal site - of tensions between the immobility of a spectator and the mobility seen through the mediated “windows” of film, television and computer screens. That doesn't mean that your only option is jumping back behind the screen to open your Facebook's artist page though. Making the studio a part of a work of art has the potential to value the creative process as opposed to focusing solely on final pieces. For these designers the rule "process is the product" applies. New instruments take part in the creative process as long as the used medium is clearly recognizable. Of course, for anyone who had had a career creating tangible, printed posters, this development was quite disastrous. Therefore a designer at his very best position could be seen as a director. Embracing procedurality as a paradigm of thought and as a mode of authorship implies a new conception of design practic.

Yours Sincerely,
Graphic Design Class 2015-2016

Royal Academy of Art, The Hague
Graphic Design Bachelor