Introduction Window Painting Photograph Film Screen Conclusion
How do frames influence our way of perceiving?

How do frames influence our way of perceiving?

Perceptual frames. The relationship between the frame and the human experience of looking. The way we perceive the world around us, is the same way we present the same world. We know how images and spaces look, because we’ve seen them, but also because we’re seeing them in our daily lives all the time. If we look around, we are surrounded by frames or framed imagery, they are significant for our environment and for us.

When we talk about the frame, we do not only talk about the frame itself, but what it frames; the exterior and the interior. There’s the spectator, the frame and the content we see through or in the frame. The environment of the frame is as important as the content, because it is where it frames the content with the surrounding. Also the frame can appear as a physical frame, or simply as borders.

Frames are very relevant for graphic design. In graphic design we frame; that is, we organize visual perception and experiences. Using a frame not only means in the way we use it to perceive, but also how we use it to create images. Content is framed in posters, books, websites, videos, screens, etc... Graphic design is always framed, as it is always a frame by itself. The right medium is used for the right content and as a result, every medium has its own characteristics and limitations. Its own borders. By framing experiences it is good to know the relationship between content and the frame.

In my research I focus on five frames that have a relevant meaning. The different frames in historic chronological order are: the window frame, the painting frame, the photography frame, the film frame and the screen frame. They all create different openings onto different worlds. When choosing different frames, I can compare them to each other and ask what do they show and why it is framed
List of sources Window, Manfredo di Robiland, 2014

Hardop kijken, Ad de Visser, 1986

The Work of Art in the Age of Mechanical Reproduction, Franklin Benjamin, 1936

In Perfect Harmony: Picture + Frame 1850 - 1920, Eva Mendgen, 1995

The virtual window from Alberti to Microsoft, Anne Friedberg, 2009

Look at the window, Jos Poodt, 1993

Perspektief en Projektie, Alfred Faustle, 1971

Inside the White Cube: The Ideology of the Gallery Space, Brian O’Doherty, 1986

The Place of Artists’ Cinema, Space, Site and Screen, Maeve Connolly, 2009

An exploration in Material Design, Arthur Bodolec,, 25 February 2016

Random Selection Random Image, Robert Jan Leegte,, 11 February 2016

There’s Glass between Us, Duncan P. R. Patterson,, 19 February 2016

The Origin of Perspective, Hubert Damisch,, 18 February 2016

Window, Julia Orell, 2003,, 1 March 2016

Aspect Ratio: Which Should You Choose?, ‘Now you see it’,, 16 February 2016

Composition In Storytelling, Lewis Criswell,, 16 February 2016

Google Design,, 25 February 2016